Privacy Policy

Privacy Policy

Last Updated: October 19, 2026

Introduction

This Privacy Policy is provided by Pant Saggin LLC d/b/a PSD Underwear (“PSD,” “we,” “our,” or “us”) to describe the Personal Information (defined below) that we collect in relation to your access and use of our website located at https://psd.com/, our mobile application, and our stores or channels on third-party marketplaces (including TikTok Shop) (collectively, the “Services”), how we use it, with whom we share it, and the choices available regarding our use of the information we collect. We also describe the measures we take to protect the security of the information and how to contact us about our privacy practices. If you do not agree with this Privacy Policy, do not access or use any part of the Services or register for an account. Any terms not defined below have the definitions set out in our Terms of Use.

Updates to this Notice

We may update this Privacy Policy based upon evolving laws, regulations, and industry standards, or as we make changes to our business, including the Services. We will post changes on this page and encourage you to review this Privacy Policy when you use our Services to stay informed. If we make changes that materially alter your privacy rights, we will take appropriate measures to inform you, consistent with the significance of the changes. If you disagree with the changes, you should discontinue your use of the Services.

Children

The Services are not directed to or intended for use by children under the age of 16 (or other age as required by local law). We do not knowingly collect Personal Information from children under 16 without parental consent. If we learn that we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at the information included below.

Personal Information We Collect

Information You Provide Us

We collect certain information from you by which you may be personally identified, such as your name, email address, phone number, mailing and shipping address, date of birth, account credentials, saved preferences, order and purchase history, product reviews and other user-generated content you submit, and communications you send to us (“Personal Information”) when you use our Services. We may collect limited categories of information that could be considered sensitive under certain applicable laws, such as protected classification characteristics (e.g., age), solely as necessary to provide the Services and as otherwise described in this Privacy Policy.

Sensitive Personal Information

Certain state privacy laws (including the California Consumer Privacy Act, as amended) treat specified categories of Personal Information as “Sensitive Personal Information.” We may collect a limited subset of information that is considered Sensitive Personal Information under those laws, such as account log-in credentials in combination with the passwords or credentials allowing access to an account, and, to the extent applicable, precise geolocation information. We use Sensitive Personal Information only for the purposes permitted under applicable law, including to provide the Services you request, to maintain the security and integrity of our systems, to detect and prevent fraud, and as otherwise permitted under Cal. Code Regs. tit. 11, § 7027(m). We do not use or disclose Sensitive Personal Information for the purpose of inferring characteristics about you, and we do not “sell” or “share” Sensitive Personal Information within the meaning of applicable state privacy laws.

You may provide your credit card number and billing information when you make a purchase through the Services. When you place an order, we will share your payment information with payment processors such as Shop Pay, PayPal, and Google Pay. These payment processors will use and process your payment information in accordance with their own privacy policies.

Marketing Messages

You may opt in to receive SMS/text notifications from us to receive order updates and marketing information. SMS notifications will only be sent to you to fulfill the purpose for which you shared your phone number with us. We share your phone number only with third-party service providers who help us send SMS notifications, such as Klaviyo. You may opt in to our SMS delivery services by entering your phone number when prompted at checkout, by creating an account, or by texting a keyword to a phone number specified in a marketing communication or on our website. You may opt out at any time by replying STOP to any promotional message. We will not share your text-message opt-in or consent status with any third party for purposes unrelated to providing the messaging service. We may share this data with vendors who help us deliver text messages, including platform providers and phone carriers.

Loyalty Programs

You may also provide us with your Personal Information to join our rewards/loyalty, referral, or subscription programs. This information may include your name, email address, phone number, and shipping address, and is used to facilitate points earning, redemptions, rewards status, referrals, and recurring orders.

Information We May Automatically Collect

When you visit our Site and use our Services, we and third parties, including Shopify, Tapcart, Meta (Facebook/Instagram), Google, TikTok, and others, may automatically collect certain information about your device, including information about your web browser, IP address, device identifiers, mobile advertising identifiers, and time zone by using cookies and similar technologies. Additionally, as you use our Services, we may collect information about the individual web pages and services that you view, what websites or search terms referred you to our Services, and information about how you interact with the Services (including products you view, add to cart, and purchase, and how you interact with our marketing communications).

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. We use the following advertising and analytics services: Google Analytics (GA4), Google Ads, the Meta (Facebook/Instagram) Pixel and Conversions API, the TikTok Pixel and Events API, and other affiliate and attribution partners (including Impact.com and Rakuten Advertising).
  • Our mobile application (powered by Tapcart) may use software development kits (“SDKs”) to collect information about your device and app usage in order to operate, secure, and improve the app.

Our Services use cookies to help keep track of items you put in your shopping cart including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via email or SMS.

You may opt out of the collection and use of information for ad targeting from certain providers by visiting: https://optout.aboutads.info/?c=2&lang=EN.

For more information on the options provided by our advertising partners please see below:

Service Providers We Use

We use a number of third-party service providers to help us operate, personalize, and improve our Services. These include:

  • Shopify. Our online storefront is hosted by Shopify. Shopify collects and processes your Personal Information to provide us with the e-commerce platform, including through features that incorporate personal information from customer interactions with our Services, with those of other Shopify merchants, and with Shopify, such as advanced product and store customization, analytics, and advertising services (the “Shopify Enhanced Services”). Your Personal Information may be shared with Shopify and with third parties, including those located outside your country, in connection with the Shopify Enhanced Services. In some jurisdictions, the use of the Shopify Enhanced Services may be considered “sharing” for “cross-context behavioral advertising” or “targeted advertising” under applicable privacy laws. To opt out of these activities, or to otherwise exercise your rights under applicable privacy laws in connection with the Shopify Enhanced Services, please visit Shopify’s privacy portal. For more information, please review the Shopify Consumer Privacy Policy.
  • Tapcart. Our mobile application is powered by Tapcart, which provides us with a mobile commerce platform that integrates with our Shopify storefront. Tapcart collects and processes information such as your device information, cookie and mobile identifiers, in-app browsing behavior, purchase information, and communications you send through the app on our behalf. For more information, please review Tapcart’s Privacy Policy.
  • Klaviyo. We use Klaviyo to send email and SMS/text marketing and transactional communications and to personalize and measure the performance of those communications. We may share your name, email address, mobile phone number, SMS consent status, purchase and browsing information, and marketing engagement data with Klaviyo for these purposes.
  • Gorgias. We use Gorgias to operate our customer service help desk, including managing customer inquiries received through email, chat, social media, and SMS. We may share your contact information, order details, and correspondence with us with Gorgias for these purposes.
  • Loop Returns. We use Loop Returns to administer product returns and exchanges. We may share your name, email address, order information, and return request details with Loop for these purposes.
  • Order Management System. We use an order management system to route, allocate, and fulfill orders across our warehouses and channels. We may share your name, shipping and billing address, order details, and contact information with our order management provider for these purposes.
  • Recharge. We use Recharge to administer our subscription and recurring-purchase programs. We may share your name, email address, shipping/billing address, payment tokens, order history, and subscription preferences with Recharge for these purposes.
  • Polar Analytics. We use Polar Analytics to consolidate, analyze, and report on our e-commerce, marketing, and advertising data. We may share order, marketing, advertising, and site-performance data with Polar Analytics for these purposes.
  • Nosto. We use Nosto to deliver product recommendations, personalization, and on-site content on our Services. Nosto may collect Personal Information such as your device information, cookie identifiers, browsing behavior, and purchase information to provide these services.
  • Google Analytics (GA4) and Google Ads. We use Google Analytics (GA4) to measure and analyze traffic and engagement on our Services and Google Ads (including remarketing tags) to display and measure advertisements. For more information about how Google uses your Personal Information, please visit Google Analytics’ Privacy Policy. To opt out of Google Analytics’ use of your information, you may install the Google Analytics Opt-Out Browser Add-on available at https://tools.google.com/dlpage/gaoptout. You may manage Google’s use of your information for advertising through Google’s Ads Settings at https://adssettings.google.com.
  • Meta (Facebook/Instagram) Pixel and Conversions API. We use Meta’s advertising platform (including the Meta Pixel and Conversions API) to display advertisements for our products and services on Facebook, Instagram, and Meta’s partner properties, and to measure the performance of those advertisements. We may share information about your interactions with our Services (such as pages viewed, items added to cart, checkout events, purchases, and hashed contact information such as email address or phone number) with Meta for these purposes. For more information, please visit Meta’s Privacy Policy. To learn more about how to control Meta’s use of your information for advertising, please visit your Facebook or Instagram ad preferences while logged into your account.
  • TikTok Pixel and Events API. We use TikTok’s advertising platform (including the TikTok Pixel and Events API) to display advertisements for our products and services on TikTok, and to measure and optimize the performance of those advertisements. We may share information about your interactions with our Services (such as pages viewed, items added to cart, checkout events, purchases, and hashed contact information) with TikTok for these purposes. For more information, please review TikTok’s Privacy Policy.
  • Impact.com. We use Impact.com to operate our affiliate marketing and performance advertising program. When you visit or make a purchase through our Services, information about your interactions with our Services (such as IP address, browser and device information, cookie identifiers, pages visited, referral source, and details of purchases, sign-ups, or other conversions) may be transmitted to Impact.com so that our affiliate partners can be credited for referrals and so that we can measure the performance of our affiliate program. For more information, please review Impact.com’s Privacy Policy.
  • Rakuten Advertising. We use Rakuten Advertising as an affiliate and performance-marketing partner. When you visit or transact on our Services through a Rakuten link, information about your interactions with our Services (such as IP address, browser and device information, cookie identifiers, referral source, and conversion details) may be transmitted to Rakuten so that its publisher partners can be credited for referrals and so that we can measure the performance of the program. For more information, please review Rakuten Advertising’s Privacy Policy.

Personal Information Collection Summary

Category Examples Collected
A: Identifiers A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. YES
B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. YES
C: Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
D: Commercial Information Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES
E: Biometric Information Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
F: Internet or other similar network activity Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. YES
G: Geolocation Data Physical location or movements (including approximate location derived from IP address). YES
H: Sensory Data Audio, electronic, visual, thermal, olfactory, or similar information. NO
I: Professional or employment-related information Current or past job history or performance evaluations. NO
J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO
K: Inferences drawn from other personal information. Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. YES

How We Use Your Personal Information

We use the Personal Information we collect from you in the following ways:

  • To provide and maintain the Services;
  • To provide you with customer service;
  • To manage our third-party service providers and the services they provide to you;
  • To manage your account;
  • For the performance of a contract and the development, compliance, and undertaking of any contract you may have with us;
  • To fulfill and ship your orders, including sending order and shipping notifications, and to administer subscriptions, returns, and exchanges;
  • To personalize your experience on the Services, including product recommendations;
  • To manage your requests;
  • To provide you with certain discounts, promotions, and loyalty, referral, or rewards program benefits;
  • To process your transactions and refunds;
  • To communicate with you, including to provide you with marketing communications via email, SMS/text, push notifications, direct mail, and online and social media advertising;
  • To screen for and investigate potential risks and fraud in our systems;
  • To optimize our Services, including through analytics, A/B testing, and research and development;
  • To comply with legal obligations; and
  • To establish, exercise, or defend a legal claim.

We use Cookies and similar technologies that automatically collect your information to:

  • Authenticate you and protect your account;
  • Remember user preferences;
  • Enable plugins that allow you to share information on social media platforms;
  • Deliver and measure advertising; and
  • Analyze traffic and trends through the Services.

Shopify

Our Services are hosted on Shopify, which collects and processes your Personal Information to provide and improve the Services. Information you submit on our storefront may be transmitted to and shared with Shopify. To learn more about how Shopify uses your Personal Information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your Personal Information at the Shopify Privacy Portal.

Sharing Your Personal Information

We share your Personal Information for the purposes described above. We may share your Personal Information with our affiliates and third parties to facilitate services they provide to us. These can include providers of services such as e-commerce and mobile app platforms, order management and fulfillment, payment processing, subscriptions, returns and exchanges, marketing and communications, customer service, data analysis, and loyalty/referral program management. Such third parties are bound by contractual obligations to keep Personal Information confidential and to use it only for the purposes for which we disclose it to them.

We may share your Personal Information to comply with applicable laws, regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

We may disclose your Personal Information as part of a corporate business transaction such as a merger or acquisition, divestiture, sale of company assets, or in the event of insolvency, bankruptcy, or receivership. In these cases, Personal Information could be transferred to third parties as a business asset. We may also disclose your Personal Information to any affiliated entity, organization, or business partner and to agents and service providers to help us operate the Services and improve our business or the Services, provided that such parties are subject to obligations of confidentiality and are restricted from using your Personal Information for purposes other than those for which it was disclosed.

When you purchase our products or interact with our stores on third-party marketplaces such as TikTok Shop, the marketplace operator will collect and process Personal Information about you in accordance with its own privacy policy. We may receive Personal Information about your order, shipping details, and marketplace interactions from the marketplace operator in order to fulfill and support your order.

We may use non-personally identifiable and aggregate information for any lawful purpose, including analyzing trends, administering the Services, tracking user movements, creating new products or services, or improving our business and the Services. We may share aggregate information with third parties to develop and deliver targeted advertising, to analyze and report on the advertising you see, and for other business purposes. We may combine non-personally identifiable and aggregate information with other information collected from other sources. Aggregate information, as used herein, does not constitute Personal Information and cannot be used to identify or re-identify any individual. Your rights to opt out of the sale, sharing, or targeted advertising uses of your Personal Information, as described in this Privacy Policy, are not affected by our use of aggregate information.

Summary of Data Disclosed to Third Parties

In the preceding twelve (12) months, we may have disclosed the categories of Personal Information listed below for a business purpose, and may have "sold” or “shared” Personal Information (as those terms are defined under applicable state privacy laws, including for purposes of cross-context behavioral advertising or targeted advertising) to the categories of third parties indicated in the chart below:

Personal Information Category Business Purpose Disclosures Sell or Share
A: Identifiers. Service providers; Affiliates; Advertising Networks; Data analytics providers; Social Networks; Marketplaces; Payment processors Advertising Networks; Social Networks; Affiliate Marketing Partners; Loyalty Programs
B: California Customer Records personal information categories. Service providers; Affiliates; Advertising Networks; Data analytics providers; Social Networks; Marketplaces; Payment processors Advertising Networks; Social Networks; Affiliate Marketing Partners; Loyalty Programs
C: Protected classification characteristics under California or federal law. Service providers; Data analytics providers Advertising Networks; Social Networks; Affiliate Marketing Partners; Loyalty Programs
D: Commercial information. Service providers; Affiliates; Advertising Networks; Data analytics providers; Social Networks; Marketplaces Advertising Networks; Data analytics providers; Social Networks; Affiliate Marketing Partners; Loyalty Programs
E: Biometric information. None None
F: Internet or other similar network activity. Service providers; Advertising Networks; Data analytics providers; Social Networks Advertising Networks; Data analytics providers; Social Networks; Affiliate Marketing Partners
G: Geolocation data. Service providers; Advertising Networks; Data analytics providers Advertising Networks; Data analytics providers
H: Sensory data. None None
I: Professional or employment-related information. None None
J: Non-public education information. None None
K: Inferences drawn from other personal information. Service providers; Data analytics providers; Advertising Networks Advertising Networks; Data analytics providers; Social Networks; Affiliate Marketing Partners

Privacy Technology Practices

Do Not Track Signals

Some browsers have incorporated “do not track” features to enable users to make privacy and security choices. By using these settings, your browser may send a signal to our Site not to collect tracking information. Please note that we do not alter our Site’s data collection and use practices when we see a “do not track” signal from your browser.

Global Privacy Control

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to the websites you visit to opt out from certain types of data processing, including data “sales” and “sharing” as defined under applicable privacy laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

Data Security

We are committed to protecting the security of your Personal Information. Depending on the circumstances, we may hold your information in hard copy and/or electronic form. For each medium, we use technologies and procedures to protect Personal Information. We review our strategies and update as necessary to meet our business needs, changes in technology, and regulatory requirements. These measures include without limitation technical and organizational security policies and procedures, security controls, and employee training.

If you make any purchases through the Services, we may use a third-party payment processor (e.g., Shopify Payments, Shop Pay, PayPal, Google Pay, or similar processors) to assist with securely processing your payment information, and your credit card data will be encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction information is stored only as long as is necessary to complete your purchase transaction and to comply with applicable legal and recordkeeping obligations.

You are responsible for maintaining the security of your account credentials that relate to the Services. We will treat access to the Services through your account credentials as authorized by you. Unauthorized access to password-protected or secure areas is prohibited. We may suspend your use of all or part of the Services without notice if we suspect or detect any breach of security. If you believe that information you provided to us is no longer secure, please notify us immediately using the contact information provided below.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.

Data Retention

We retain your Personal Information for as long as we have a business relationship with you or as necessary to fulfill the purposes for which it was collected, provide the Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. To determine the appropriate retention period for Personal Information, we consider applicable legal requirements, the amount, nature, and sensitivity of the Personal Information, certain risk factors, the purposes for which we process your Personal Information, and whether we can achieve those purposes through other means. We reserve the right to retain anonymized and aggregate information indefinitely.

California’s Shine the Light Law

California Civil Code Section 1798.83 permits users of our Services that are California residents to request certain information regarding our disclosure of the information you provide through the Services to third parties for their direct marketing purposes. To make such a request, please contact us at support@psd.com with the subject line “Shine the Light Request.”

Your Data Privacy Rights

Comprehensive consumer privacy laws in a number of U.S. states, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, provide their residents with rights with respect to their Personal Information. Depending on the state in which you reside, you may exercise certain of the rights described below. This section does not apply to information that is not considered “Personal Information,” such as anonymized, deidentified, or aggregated information. The specific rights available to you, and the exceptions that apply, depend on the state in which you reside.

We will not deny you goods or services, charge you different prices or rates, or provide you with a different level or quality of goods or services because you exercised any of the rights described below. Depending on your state of residence, you may have one or more of the following privacy-related rights:

  • Right to Know – The right to request what Personal Information we have collected, used, and the categories of third parties with whom we have shared your Personal Information during the past 12 months. We have made this information available within this Privacy Policy.
  • Right to Access – The right to request a copy of the specific pieces of Personal Information we maintain about you.
  • Right to Delete – The right to request that your Personal Information be deleted, subject to some exceptions. Once we receive your request and confirm your identity, we will review your request. We may deny your deletion request if retaining the information is proper and necessary or if an exception allowing us to retain the information applies.
  • Right to Correct – The right to correct Personal Information that has become outdated or is otherwise inaccurate.
  • Right to Opt Out of Sale, Sharing, and Targeted Advertising – The right to opt out of the “sale” or “sharing” of your Personal Information, and of the use of your Personal Information for targeted advertising or cross-context behavioral advertising, as those terms are defined under applicable state privacy laws.
  • Right to Limit Use of Sensitive Personal Information; Right to Opt Out of Profiling – In certain states (including California), you may have the right to limit our use and disclosure of Sensitive Personal Information to purposes permitted under applicable law. In certain states (including Colorado, Connecticut, Virginia, Oregon, Texas, and others), you may have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.
  • Right to Data Portability – The right to request that we provide you or another entity with your Personal Information in a readily usable format, as technically feasible.

Automated Decision Making Technologies

Automated decision-making technologies are technologies that process Personal Information and use computation to execute a decision and either replace or substantially replace human decision-making, resulting in decisions made without human involvement. Decisions are significant when they result in the provision or denial of employment or independent contracting opportunities or compensation, education enrollment or opportunities, housing, healthcare services, or financial or lending services. Advertising is not a significant decision. We do not currently use ADMT to make significant decisions about applicants or consumers, so we do not provide ADMT access, opt-out, or appeal rights.

Exercising Your Rights

To exercise these rights, you generally must submit a request and verify your identity to a degree of certainty based on the sensitivity of your request. As required by applicable law, we will seek to verify your identity and state of residence for each request (a “Verifiable Consumer Request”). We will not fulfill your request unless you have provided sufficient information for us to reasonably verify your identity as the consumer about whom we collected Personal Information. To submit a request use our request page here or email us at support@psd.com with the subject line “Verifiable Consumer Request.” Please include your state of residency in your email.

Only you, or someone legally authorized to act on your behalf (an “Authorized Agent”), may make a request to know, delete, correct, or otherwise exercise rights related to your Personal Information. We require Authorized Agents to provide written authorization confirming they may submit a request on your behalf, and we may require you to verify your own identity directly with us. We endeavor to substantively respond to a Verifiable Consumer Request within forty-five (45) days of receipt. If we require an extension, we will inform you of the reason and the extension period, as permitted by applicable law.

Once we receive your request and confirm your identity, we will review your request. We may deny your request if retaining the information is proper and necessary or if an exception allowing us to retain the information applies. If we deny your request, you may submit an appeal. Instructions for how to submit your appeal will be included in our response explaining why we denied your request.

Right to Appeal a Denial

Certain state laws provide residents the right to appeal a decision where we decline to take action in response to a data request. In instances where such right applies to you, you may choose to appeal our decision within 90 days from the date of our decision. You may submit an appeal by emailing us at support@psd.com with the subject line “Appeal Data Rights Decision.”

DO NOT SHARE MY PERSONAL INFORMATION (RIGHT TO OPT-OUT)

To request that PSD not “sell” or “share” your Personal Information (including for targeted advertising or cross-context behavioral advertising), please click Do Not Sell or Share My Personal Information. In this context, “sharing” refers to a specific type of disclosure under certain state privacy laws that relates to advertising activity, including targeted advertising (also called “cross-context behavioral advertising”). For example, we “sell” or “share” your Personal Information when we disclose information about you (such as identifiers or information about your visit to our Site) with third parties for targeted advertising purposes. When you exercise this right, we will not disclose your Personal Information for these purposes. Not all disclosures of your Personal Information constitute a “sale” or “sharing” under applicable privacy laws.

Non-Discrimination

We will not discriminate against you for exercising any of your data subject rights. We do not charge a fee to process or respond to your Verifiable Consumer Request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Notice of Financial Incentive

PSD may offer various incentives to consumers who choose to share their Personal Information with us, such as their email address or phone number, or who choose to enroll in our loyalty, rewards, referral, or subscription programs. These incentives may include but are not limited to discounts on our products, points, rewards, free shipping, early access, or other financial benefits. Participation in these programs is entirely voluntary and is governed by the terms and conditions of such program and by our Terms of Use. You must opt-in to participate in such programs, and you have the right to withdraw from such program at any time by exercising your rights as described above. The value of the Personal Information provided in connection with these programs is reasonably related to the value of the offer, discount, or benefit provided to you.

International Data Transfers

Our products are directed to residents of the United States and are intended for use in the United States. We, along with our affiliates and trusted third-party providers, primarily store and process your Personal Information in the United States, though certain service providers may process Personal Information in other countries. Where Personal Information is transferred outside your state or country, we implement appropriate safeguards consistent with applicable legal requirements.

Contact Us

The Site and Services are operated by Pant Saggin LLC d/b/a PSD Underwear. If you have any questions or concerns related to this Privacy Policy, please contact us at: support@psd.com or through our Help Center at psd.com/pages/help-center. To register a complaint or concern regarding our privacy practices, please email us at support@psd.com with the subject line “Privacy Complaint,” and we will endeavor to resolve your concern in a timely manner.