Meet the newest collection we’re ryde or dye for, Ruff Ryders x PSD. With our love of hip-hop and their distinct style, it’s a partnership that just makes sense.
Founded in 1992, Ruff Ryders' impact on hip-hop cannot be overstated. The label not only produced chart-topping albums and memorable hits but also served as a launching pad for talented artists who went on to become legends in their own right, most notably DMX. The intense energy and authenticity that defined the Ruff Ryders brand continue to resonate with fans to this day.
The label's success story is a testament to the power of entrepreneurship, determination, and a strong sense of community. Ruff Ryders represented the underdog, the voice of the streets, and provided a platform for artists who may have otherwise been overlooked by the mainstream industry. Ruff Ryders will always be remembered as the pioneers of hip-hop greatness, forever changing the landscape of rap music.
These brand-new designs feature their iconic logo on PSD’s Standard Length Men’s brief. Cop them while you can.
